Welcome to Ginkgo

Ginkgo was born from a simple yet powerful idea: to help global brands seamlessly enter and scale in Southeast Asia’s booming e-commerce market. After years of working with leading consumer brands across Europe, the U.S., Japan, Hong Kong, SEA and APAC, founders, Harry & Pamela Lewis-Barclay, saw firsthand the immense potential of SEA—a region bursting with digital-savvy consumers and rapid online retail growth.

Yet, despite the opportunity, international brands often struggle with local nuances, fragmented marketplaces, and complex logistics. That’s why they set out to create Ginkgo—a consultancy built on deep market expertise, hands-on execution, and a commitment to making e-commerce expansion into SEA smarter, smoother, and more successful.

Why Southeast Asia is the Next Big E-Commerce Opportunity

With over 700 million people, Southeast Asia (SEA) is one of the fastest-growing e-commerce markets in the world. By 2025, the region's e-commerce market is expected to surpass $230 billion, making it the third-largest globally after China and the U.S.

For international brands, SEA presents a massive opportunity—but navigating its diverse cultures, regulations, and digital landscape can be complex. That’s where Ginkgo comes in.

How Ginkgo Supports Your E-Commerce Expansion

We provide end-to-end solutions to help brands launch, grow, and succeed in SEA’s competitive e-commerce landscape.

✅ Market Entry Strategy – Localisation, competitive analysis, and choosing the right platforms (Shopee, Lazada, TikTok Shop, etc.).

✅ E-Commerce Growth – Paid advertising, marketplace optimization, direct-to-consumer (DTC) strategy, and omnichannel expansion.

✅ Execution & Operations – Logistics, warehousing, compliance, and in-market partnerships to streamline success.

Why Choose Ginkgo?

✔ SEA Market Expertise: We understand the nuances of each country—from Indonesia’s massive consumer base to Singapore’s high-spending shoppers.

✔ Hands-On Execution: We don’t just advise—we execute, optimise, and scale your business for long-term success.

✔ Proven Track Record: With years of experience driving growth for leading consumer brands, we know what works in SEA.

Ready to Expand into Southeast Asia?

If you’re looking to unlock the full potential of SEA’s booming e-commerce market, Ginkgo is your trusted partner.

👉 Book a free consultation today and start your journey toward success in SEA!